FOR IMMEDIATE RELEASE:

Jackson, WY – May, 2008

Celebrating its seventh year, the Teva Mountain Games will take place June 5 – 8 in Vail, Colorado. The environmentally friendly, motorless outdoor sporting event will host 2,500 professional and amateur outdoor athletes from all over the world. These athletes will converge upon the mountains and rivers to compete in seven sports and 21 disciplines for over $100,000 in prize money. This year’s disciplines include kayaking, rafting, mountain biking, road cycling, World Cup and amateur climbing, paragliding, fly-fishing, trail running, diving dogs and multi-sport racing. An estimated 1.4 million people will tune into the Teva Mountain Games on its national television and on-line broadcast. Teva Mountain Games is owned and operated by Untraditional Marketing, inc, the leader in event and partnership activation for the world’s great adventure brands. Untraditional Marketing (UM) is headquartered out of Vail, Colorado.

The 2008 Teva Mountain Games' sponsors include Teva, SoBe, Outside Magazine, Pabst Blue Ribbon, GNC, Bear Naked, Powersox, Lärabar, the Town of Vail, Costa Del Mar, Cocona, Urban Climber, Trail Runner, Climbing Magazine, Southwest Fly Fishermen and Canoe and Kayak Magazine.